Our Philosophy

Buzz by itself is not enough.
We create a spark
that means business.


We search hard to find the spice that will get you noticed and we dig deep to keep your story rooted to highlight your business strength and unique value proposition.


approach

Our secret spice is in the way we work. 

Achieving communications success means getting it right the first time - there is no second chance to make a good first impression.

 
Our experience proves that a disciplined approach based on four steps generates the best results: Plan, Create, Communicate and Measure
how we work
plan

plan

How do you plan smart to ensure you get it right the first time?
 
Our approach is to ask the critical questions and to listen before we begin.
A lot of people have the answers…the challenge is knowing the right questions.


 We cover all the basics so we understand your business goals, sales targets, sales process, target audience and competition so everything we do is in line with your best interests.
 
We believe we must be able to show and measure results that are meaningful every step of the way by:

  • Targeting activities that are clearly identified
    and quantified
  • Tailoring each plan based on your target
    audiences
  • Selecting activities that fit specific marketing
    budgets
  • Providing competitive benchmarking to
    enhance market leadership
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create

create

Finding the spice that will spark interest requires the ability to translate bits and bytes into business benefits. In addition to creating content that communicates your message in a clear, concise and creative manner, it is essential that your messages be implemented across all vehicles including corporate profiles, investor and analyst presentations, Q&A, and PR materials in a consistent way.

We also ensure messaging and communications content is updated on an ongoing basis for freshness, relevance and ongoing interest.
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communicate

communicate

How you tell a story is as important as the quality of the story itself. We partner with experienced media professionals with the ability to articulate your story and provide meaningful feedback for continuous improvement. Our partners are also selected based on their in-depth relationship with target media and analysts to provide quality exposure, and ensure your story gets to the right places.
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measure

measure

The impact of your communications campaigns should be measured both on the quality and quantity of your coverage. We meet with you to review and analyze the results on a regular basis, so we can tweak the plan based on lessons learned to bring the most value.
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