"We are happy to have Spicetree as an extension of our PR team, both in terms of initiating content ideas to ensure we have a steady stream of news and in succeeding to place our news and content in the top outlets that our customers read globally. With their winning combination of local representation together with global partnerships, we get the best of both worlds -personal attention and dedication together with first-rate professionalism and international coverage."
Merav Bahat, VP Marketing and Business Development, Flash Networks
When Flash Networks approached Spicetree in 2008, they were already an established leader in network optimization, providing solutions to deliver fast and smooth mobile browsing. With the introduction of smartphonesand the huge boom in mobile traffic, there was an entry of big players into the network optimization space and Flash Networks wanted to communicate their differentiators to potential customers and key market influencers .
Flash Networks began working with Spicetree due to our expertise in the mobile space, our ability to reach target media and analysts, and our skill in creating fresh story ideas that help Flash Networks stand out and receive quality coverage.
The product: Mobile Internet Services Gateway for fast, safe browsing and targeted promotions
Objective:Position Flash Networks as a mobile Internet optimization and monetization market leader
What we did: Createda steady flow ofcontent including thought-leadership articles emphasizing key factors for managing mobile networks, and press releases including statistics to validate the added benefit of Flash Networks' technological innovations. In addition, Spicetreetargeted relevant analysts from top tier firms in theUS and UKto brief them on company news and developments and include analyst endorsements in PR content, for third party validation.
We also broke into mainstream media by developing stories focusing on consumer concerns over increases in mobile data traffic.
Results: In the first quarter alone, Flash Networksreceived coverage in over 16 top tier publications in the US and UK, plus mentions in leading analyst reports.Since then, Flash Networks receives ongoing coverage from Wireless Week, RCR Wireless, Mobile Europe, Mobile Marketer and others, and has also been covered by mainstream media like the Wall Street Journal and the Washington Post. Flash Networks has also been included in reports by Gartner, IDC, Yankee Group and Current Analysis.