"Spicetree provides us with strategic advice and direction to maximize every opportunity. Their model of working closely on strategy and messaging here in Israel combined with the local contact on the ground was a powerful combination that gave us the exposure we were looking for."
Lianne Schneider, Director of Global Marketing
UK is an important PR region for MediaMind, as the international center for marketing and advertizing. But with all the available opportunities, MediaMind felt they were not receiving the right exposure in the right places. By tapping into the variety of content available from MediaMind, customizing news pieces based on the preferences of the editors, Spicetree was able to significantly increase the quantity of articles, depth of exposure and reach MediaMind's top targets.
Given the success in the UK , Spicetree has expanded the program to include France.
The product: Online ad serving platform
Objective: Build awareness and credibility in the UK
What we did: Spicetree recognized the great potential in the depth and variety of the marketing content that could be tweaked slightly for PR purposes. We began a process of casting a wider net by reaching out to more media outlets including ad creative, advertiser verticals, and general marketing journals. We defined up front, editor preferences for content tone and format to create content exclusives. In addition, we began a process of inviting market influencers to be briefed by MediaMind executives on market trends and business developments. .
Results: MediaMind receives on the average 5-7 quality articles a month in a mix of industry journals and verticals for key advertising markets, including New Media Age, Brand Republic, iMedia, Netimperative, Campaign, Mobile Marketing, Media & Marketing, Digital Figaro, Cream and others.